Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design include web graphics design; user interface (UI) design; content writing, including prose and hypertext markup; authoring, which includes proprietary software and standardised code; and web optimization, which involves marketing a site to best reach a target audience. A person can specialize in any of these disciplines, or be an all round web designer. There are numerous web design schools and colleges that offer courses in web design. These programs will usually involve the study of web development software, and application development, as well as training in marketing and web promotion techniques.
Many web designers develop personal websites, using common design elements such as colours, text, layouts, images and other layout structures, and adding interactive features such as shopping carts, forms, calendars, search boxes, email alerts and more. For the most part, the web designer is not required to know how to write applications, though some basic programming skills are always helpful. Web designers usually create and manage the flow of information on a web page, and provide ways for the viewer to manipulate the displayed information. Web designers must be versatile, capable of handling a wide variety of technologies, and knowledgeable about all aspects of the internet – both client side and server side.
Most designers are also skilled in digital media skills. This requires the ability to create quality images and the ability to edit video and audio files. Good digital media skills require the ability to work with lossy format conversions, such as pixels to gifs, and the ability to read and treat high resolution graphics formats such as PNG and use. A web designer‘s reputation is heavily based on the quality of his digital media work, and his ability to create original, informative, creative digital media. In addition, he must be highly skilled in graphic and web design skills, since these are what will attract potential customers.
Some designers specialize in a particular field of expertise. Web development is one of the more common specializations, since it typically includes the design of websites for advertising, education, industry news, government, multimedia and more. Web designers who specialize in this field can work with almost any industry, providing a great deal of job stability. Web developers have a variety of specialties including user interface design, website development, user research, website promotion, graphic design and more.
Web design professionals can find careers that allow them to work on cutting edge digital media and online marketing strategies. Many websites are launched each day and require highly technical skills in order to create an impact. For example, a website that promotes a local business can use sophisticated graphics and animation in order to draw in visitors and increase the company’s online presence. Web designers often have to follow specific deadlines, which can cause them to burn out. However, freelance websites and blogs often employ a unique style of visual communication that some traditional website companies cannot provide.
Most freelance web designers start out by creating simple web pages. Some uses flash technology and others prefer to design with a more visual style. With a little training and practice, anyone can learn the skills needed to succeed in web page design. Courses are available in most traditional colleges and most freelance job markets. Individuals who wish to learn more about visual design software can usually find information on the web. Those with basic skills can often start out working as an assistant to a designer who works in a more conventional setting.
Programmers are also in-demand digital designers. A computer programmer creates computer software that can be used internally by a company or externally by other companies. A good programmer has the skills necessary to create effective web applications. A person with both programming skills and design skills may find success in a developer career.
When choosing a career path, individuals should consider what type of work would best fit their lifestyle. The most important thing is to determine what a person is passionate about. If a person has no interest in web design, they will not succeed in their career path. A career path in web design requires that an individual have the necessary skills to succeed.