SEO software is one of the most overlooked marketing tools on the market today. This is unfortunate, since the software has many powerful applications that could increase sales or drive traffic to a website.
For example, an SEO software tool can provide rankings to specific keywords for search engines. In other words, if a website is optimized for a specific keyword, a search engine will return the website as a result.
Another powerful SEO software application is an automated reporting tool. The reports generated by the software are so comprehensive and detailed that they can be customized to suit any business’ needs.
With a single button click, a business can set up alerts to notify the business owner of all incoming links or websites. Most software applications provide a feature where links can be tracked on a daily basis or weekly basis.
Some SEO software also offers tools that allow an owner to track which links are most likely to be clicked on by users searching for the topic in the search engines. The reports generated by this type of software can then be used to pinpoint the topics that will drive the most traffic to the site.
An important tool in any software package is an advanced link building tool. This tool allows a website owner to organize links, categorize them and easily assign them to the website’s link building campaign.
Most SEO software also includes an advanced report tool that allows the business owner to look at keyword activity and competitors’ pages in detail. This information can be used to create an overview of a company’s marketing plan.
A report tool can also help the website owner analyze the effectiveness of an SEO campaign. Since the software works on a number of different levels, the business owner can see where the most successful links are located and adjust their efforts accordingly.
One tool that many companies overlook when designing and implementing an SEO campaign is the ability to create a ranking report from within the program. This tool allows an owner to visualize the changes in the rankings of the company’s pages over time, which can prove invaluable for site owners who are under- or over-indexed.
In addition to a ranking report, an SEO software program can also track an owner’s monthly total cost of maintenance for each individual page. If an owner is utilizing the software to bring new traffic to their site, this tool can also help create an easy report to monitor the number of unique visitors to each page.
When creating an SEO campaign using a web-based application, the software can also generate a campaign plan. Most software programs will supply a template that a business owner can use to create a basic campaign plan.
One of the biggest problems in making successful campaigns is tracking the effort that was spent to generate results. Whether a business is planning an entire marketing campaign or just a handful of high-ranking pages, they can find that having a customized campaign is a key part of their online success.