While the popularity of online shopping has seen an explosion in the number of people using online search engines to look for goods and services, the technological advancements in computer networking have enabled online shopping to become a reality. The many web design tools that are available for your online shopping venture can make shopping easier for both you and your customer.
An excellent choice for shopping portals that can process payments is PayPal, the widely accepted online payment gateway and payments processor. PayPal has the ability to accommodate a large variety of payment options including checks, debit cards, electronic funds transfers, gift cards, and virtual wallets.
There are many more payment methods that you can integrate with the checkout to better cater to your customer’s needs. What is important, however, is to offer only those payment methods that will be most useful to your customers. A payment gateway that won’t allow some of your potential customers to use their credit cards for their purchases can make the process more difficult for you and your business.
Another key element of a payment gateway is the selection of merchant account services from a reputable financial institution. If you’ve been using PayPal as your payment gateway, you’re probably familiar with the annual service fee the provider charges for that service. If you choose to use a different provider, you’ll need to be aware of the charge for their merchant account.
If you’re using a merchant account for your online store, there are many other ways that your payments can be processed through your website or shopping cart. Many credit card payment services accept direct debit payments which don’t require a merchant account. You may also be able to use merchant cash advances, check-paid payments, or any other options that you can build into your site for adding convenient payment options.
Once you’ve found payment options for your website, it’s time to begin designing your checkout page. The checkout is the first point where your customers can see your products, and they will want to feel comfortable using it. Here, the three web design tools are commonly used to create a user-friendly, attractive, and helpful checkout experience.
Firstly, let’s discuss the first web design tool, the navigation menu. This menu often contains submenus for each of the pages within your website. It also lists all of the links that are accessible throughout the entire site, allowing customers to go straight to the products they’re looking for.
The second web design tools are the various buttons on the navigation menu. It’s often beneficial to use colors that make your products stand out, such as dark blues and greens for accessories. You’ll want to incorporate photos that will be easy to identify and that can easily be identified by your customers. Having graphics to help customers locate their products is also essential.
The third tool used on checkout pages is the call to action button. Use this button to encourage customers to go straight to the checkout. By prompting them to “checkout now,” your customers will be encouraged to actually complete their transaction as soon as possible, which increases their chance of completing the purchase.
Other web design tools you might consider include the default navigation bar at the top of the page, the header, the default text and a custom text box. The default navigation bar consists of navigation links and buttons for your shopping cart. The header, on the other hand, consists of a small list of links that visitors can click on to get to your main pages.
Finally, use custom text to persuade your customers to fill out their order at the checkout page. Promotional text offers hints and tips for browsing your products, without getting too heavy on the sales pitch. Finally, use the custom text to give your customers a reason to fill out their order and complete their transaction. These are just a few of the web design tools that you can use for your online shopping site. If you’re interested in more, you can find detailed lists of free web design tools, as well as free downloadable templates on the internet.